”Simple & Easy ACTION STEPS That You Can Implement RIGHT NOW To Bring Your Business Online, Increase Sales, and Turn Your Current Customers Into Raving Fans”
Dear Business Owner,
I have some important questions for you. Think carefully before you answer…
Have you ever been having a conversation with other small business owners about the internet and been lost and had no idea what they were talking about?
Has there ever been a time where you tried to position your website online and just been confused or lost in the sea of options?
Do you have a website that was created for you but now have no idea what to do with or how to position it in the best way to actually generate sales for your business?
Is there traffic coming to your website now but you don’t know how to convert those people into fans that will rave about your business to their friends, relatives, and colleagues?
If you answered “YES” to any of these questions then I have important news for you..
The news is that you are NOT alone.
The fact is that these questions were created from speaking with many business owners who were facing problems generating sales for their business online.
They were facing the same problems that you were, confusion & frustration.
“How To Finally Achieve Success & Results From Local Online Marketing”
I used to work as an insurance agent and one day discovered that there was boundless opportunities on the internet to make money.
But I didn’t have the all the knowledge necessary to implement the tactics or even a business idea.
So I spent the next 6 months locked up in my apartment learning how to market online, everything from Social Media to PPC.
I mean, it was quite the crash course, I would spend hours upon hours each day researching from the “internet marketing masters” like Frank Kern, Eben Pagan, Tony Robbins, & John Carlton just to name a few.
Literally, day in and day out I would pour through all of their materials and look for any sense of similarities that I could learn from, I devoured thousands of dollars worth of training materials and had a collection that might make even the most prestigious scholar blush!
Then one normal day while I was researching, I had an epiphany, or what some may call a Eureka moment.
I realized that there is a HUGE difference between reading and learning the material or actually IMPLEMENTING what I had been learning.
I mean, I had all this knowledge about the QUICKEST and EASIEST way to bring a local business online but I didn’t have a business in which to implement all the things that I learned.
So I created a website which taught men how to be comfortable around and approach the women of their dreams and it FLOPPED. I mean it CRASHED!
It was at this point that I had a breakthrough, I wasted hundreds of dollars building this entire website without looking at the compeition! I mean I didn’t even take a glance at what they were doing, I just moved along with what I was doing and paid no mind to the other guys, but let me tell you was I wrong!
My Eureka moment came when I looked at my competitions websites and realized that it would take me MONTHS if not YEARS to compete with them, they had rankings for every broad keyword you could imagine, with my budget I couldn’t compete.
Immediately, I stopped all the campaigns I was running and knew it was time to really take a look a reevaluate my position. After about a week of thorough investigation, I had a breakthrough….
Local Search Results, that is where the money is.
Local Search is the idea that you aren’t marketing your business for the broad terms that would take you what feels like a DECADE to rank for, but might take WEEKS if not ONE MONTH to start getting traffic and in MOST cases you can get customers who are already predisposed to purchase WITHIN HOURS of setting up your website.
By using GEO-TARGETED terms, these are things like including your zip code within your search term, or listing you business in the Google Local Business Directory (Recently Named Google Places).
It was a blessing in disguise, because it was then that I knew….
I needed to share it with small local business owners.
Small business owners are the ones who need this training.
They already have a market share and need the knowledge and skills on how to market their product online. And So BringLocalOnline was born.
From that point on, I began teaching and sharing the little known secrets and tactics on how to market online to every business owner that I come into contact with and show them how they can increase their business almost triple fold with minimal effort compared to what they are already doing.
“Check Out The Data”
The internet is growing by the day and over time it is going to be harder and harder for you to bring your business online in an easy way.
If you wait any longer, I can assure you it will be harder to position yourself online without emptying your bank account for minor results.
You don’t have to blame yourself for not being online, it’s understandable but the time to take action is now.
Consider the following consumer behavior:
• “70% of US household now use the Internet as an information source when shopping locally for products and services” (Kelsey Group)
• 31% of all business buyers turn to a Search Engine first when looking for a locally based product or service
• Product Research and Comparison shopping happens online, but 67% of those purchases happen offline (Accenture)
• 90% of purchases are made within 50 miles of a person’s home (Kelsey)
Consider the following local search data:
• 43% of all searches on the Google network included a geographical identifier. 86% of those people followed up with a phone call
• 61% of those people ended up making a purchase offline
• 25% of all commercial Internet Searches are conducted by users looking for Local Merchants (Kelsey)
• 35% of all Searches are ‘local’ (DM News)
• 84% of U.S. based Internet users performed local searches, or 129 million people, and were looking for a local business
• Advertising spent for local search
• $3 Billion in 2008 (Kelsey)
• $13 Billion projected by 2010 (Forbes)
“7 Important Things To Remember About Marketing Your Local Business Online”
1. Google Places
The single most importance source of traffic to keep in mind when customers are using Google or any search engine to find your business is Google Places. You can convert these prospects with a desirable call to action like picking up the phone to order a pizza or set up an appointment with you.
Although there are quite a bit of factors that play a factor when any search engine looks decides whether or not to display your local business for Google places. The most two important are citations and reviews. If you take a look at how traditional business has evolved and grown over the years, you can always come back to the fact that word of mouth and quality exposure form the foundation for success.
All search engines merely copy these two ideas and bring them into digital form. Example, a review of of a business on the Internet is very closely related to local people talking about that business, word of mouth. Citation by local publication such as a newspaper and then printed online is a type of exposure that will help any local business build whether off or online.
2. Have a Website
Any local business can promote themselves using the Internet without a website but it is definitely not recommended. One of the most important points to take into account when you are considering this recommendation is how not having a website can affect the perceived value of your business overall. They are very inexpensive nowadays, especially when considering the possible return.
Websites more and more have been resisted for the last 15 years or so and been perceived as a digital online brochure. Even Wikipedia defines a business website as a website used to provide background information about business, organization, or service. This is just wrong. In today’s day and age a website should be interactive and provide value to all audience members that frequent the site.
For example, customers of local businesses frequently visit sites to achieve called action, like make an inquiry, find a phone number, ask a question, look for information, provide comments or testimonials. It can be very simple and easy to build a high quality website for a local business that is not over the top and will mesh easily with the user.
3. Promote that Website
Think of your website as the race car and the promotion as the driver. Until you put a driver in the drivers seat, and hit the gas, your website will not perform at all.It is a clear fact that the search engine will drive more traffic to a website in every other possible medium combined.
At this moment, Google has over 85% of the US market share for local businesses. Also to cite comScore, 43% of all searches on Google are of local nature and 61% and above of these searches result in an off-line purchase. Bottom Line, you need to be found in the right places on Google to promote your local business.
Hundreds of different methods are available to promote your business website online; search engine optimization, local business results optimization, per per click advertising, banner advertising, joint ventures, e-mail marketing, social media marketing, and that is just a few. Search engine optimization can be pretty pricey but this service is one of the most important, if not the most important. It will get your page ranked on the front page of Google for your chosen keywords. Google does not offer this service.
Similar to the offline world, online marketing has the same principles. Efforts need to be put forth to create transparency and exposure for the business.
Showing your local business site online and engaging in conversations online will create this exposure. Some experts say that a website needs inbound links, a metaphor for a link is almost like handing out your business card. You can hand out 100 business cards at the local mall or handout 20 business cards at your local chamber of commerce. Both of which may take three hours of time. It is very likely that handing out the 20 cards at the local Chamber of Commerce will yield you greater return on your investment of time. The internet is no different, exposing your website and getting links from other sites, its not about quantity but its about quality.
4. Targeted E-Mail Marketing Campaign
Of any other marketing campaign results that yield the greatest return on investment is email marketing. Never before in history has there been a medium which can yield greater than $40 per dollar spent.
Every local business should have a process or system in place to acquire a quality e-mail marketing following. If you are able to put the effort in to create a quality unique list, over the years that business has an asset that is highly valuable. If you were to spend a few hours per month communicating to a large targeted audience you can create oodles of customers for your business and there is no initial investment other than time to create the email and hit send.
A quality targeted e-mail marketing campaign can build trust, loyalty, and authority towards any local business. Remember people enjoy working with a friend not a big business.
5. Get Social
Over the last few years are have seen an outstanding growth in companies like Twitter & Facebook. The thing is that most people use Facebook & Twitter for consumer applications and not for local businesses. Also it can be argued that 2010 may be a time where this opportunity is starting to emerge for local businesses all over the globe.
Consider the facts of human nature. We are social beings. We thrive on evolution. According to Maslow’s hierarchy of needs, social media is really the very first property on the Internet that addresses our second most fundamental need of human beings. This need is called in need of safety, were humans require security of body, employment, a rally, the family and property. The next need is the need of love and belonging of friendship, family and intimacy. This is likely the most fundamental basic reason why these websites have thrived in the last couple of years as these websites have addressed deeper human needs.
Every business sell something. Every business has relationships involved with it. These relationships are with other humans in and now technology has facilitated a new medium to communicate and receive this love, belonging and safety. It is not surprising the adoption rate that Americans have for their beloved Facebook. In fact, this is true globally. Therefore there is no question that social media plays a part in business transactions.
There are many theories and strategies on how to promote a business using Web 2.0 properties. While many of these strategies are currently unproven, the business still needs to be present and interact. Every local business should have a twitter profile that is used weekly, company blog to communicate messaging to their followers, Facebook presence with a Facebook page and key players in the business should be on LinkedIn.
6. Set up Joint Promotions with Other Businesses
Leverage, recognized as one of the most important words in business. I once heard that there are three ways to acquire new business. Get new customers. Get your customers to spend more frequently. Get your customers to spend more with each transaction. A smart business owner figures out a way to leverage their existing customers and find new opportunities.
Many businesses are located in your area. You might deal with other vendors or have different suppliers. Many businesses are targeting the same customers that you are and may have a different customer base then you. Many different ways are available to leverage promotions with other businesses or associates to drive business to your door step.
7. Constantly Drive
Marketing any business online or off-line is exactly like paddling upstream. The moment you stop paddling you go back quicker than you were moving forward. Very rarely have businesses ever been built slightly marketed and continue to grow without the leaders of that business continuing to push and move that business continuing to innovate.
Once local business is built different marketing vehicles and systems to drive transparency and exposure, that business must continue to do that. If this transparency and exposure dries up, the Internet as a whole or more importantly the search engines, will consider that business they’ll and begin to drop their rankings.
Sending out e-mails to prospects and stopping and starting again has significant impact on the business, as this is perceived as sloppiness and being unorganized. Starting a social campaign and being inaccessible for several days at a time indicates a lack of commitment. These are all very important perceptions your prospects and customers should not and cannot have about a business.
“Your Syllabus”
Breakdown Of Your Invitation To Premium Pupils
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The Necessity Of Building A List In Today’s Marketplace If You Do Not Want To Fall Behind:
In this section, I will go into detail about the importance of marketing your local business online and how the ”local business website” is going from an online brochure (Wikipedia) to an interactive asset and sales tool
By the end of this section you will have a web hosting account created in order to host your own website online & also an Email Management System (EMS) which allows you to contact all of your customers as much as you would like directly within minutes for FREE.
Here, I will demostrate the how to locate your prospects online and find out how many customers that you are losing RIGHT NOW on a daily basis by NOT being online. I will also provide tools for you to spy on the competition and use their OWN tactics against them in an ethical way.
After this section, you will be educated in all different methods of PPC (Pay Per Click) and how you can spend literally nickels and dimes to get your customers email addresses or phone numbers to contact them directly.
How to implement the knowledge you learned in the previous section and open up a Yahoo Search Marketing & Ad-center account. In this section you will use the keywords that you found in the previous section to actual start running a campaign and drive traffic to your website!
The title says it all for this one, this is by far one of the most important tools that I have ever implemented. This Section alone is worth the price of this class times ten.
This is a big one for your business. We spoke before about how many people use search engines to find websites, well this is the biggest and baddest which is why I left it for last. After this section you will never be confused about how Gooogle ranks websites or what you site needs to have in order to be ranked the highest.
Self explanatory – I will accept questions at this time for you about your business or general questions
This section is quite important and I will tell you why, here you will learn how to generate traffic in a free way but remember, if it’s free it is going to require more time to implement and execute!
“Do You Need This Program?”
If you feel like you are behind the boat or frustrated with the almost unlimited amount of options available to market online then this program is for you. It will teach you the core fundamentals of local online marketing and how to actually generate sales & income from your website and understand that you have a HUGE asset that you may be underutilizing.
But….
If you are already generating a steady supply of income for your company online and getting sales on a daily basis then this is NOT for you and please do not sign up. I only want people in my training class who need the education and will value its worth to their business. I have seen people who already have streams of income for their business online tend to limit themselves to growth and close themselves to “out of the box” thinking.
You may have received other promotions or classes offering similar content or promising the world to you but remember, NO ONE can guarantee you a top ranking for your website online. You CANNOT purchase the ranking from Google or Yahoo and anyone who offers you so is a fraud. Don’t Fall For It!
My class is different because I teach you methods and how to implement them to have prospects coming to your website and taking action within DAYS or even HOURS of having everything up and running, I don’t know anyone else who can guarantee such results.
To make a long story short, you need to market online, if you aren’t convinced by now that you need to have a website up and running then honestly, Do not ATTEND Premium Pupils.
The Premium Pupils class has been created directly for small business owners who are achievers and want to have their business succeed.
I have found that business owners who stick to their own narrow mindset of thinking never are able to truely achieve the level of success they want because they are pigeonholed into the idea that it won’t work or can’t work for them.
That is wrong!
Building a targeted list of customers and marketing to them via EMAIL is by far the BEST and most EFFECTIVE way to market online. PERIOD!
Even more, I can guarantee that if you do not see the benefits of this class within a month, I will gladly refund ALL monies.
Most people that I have ever heard of who hold classes similar to this charge anywhere from $497 dollars and up, for LESS training.
Don’t worry, I am not going to nickel and dime you. Because you are a member of my subscriber list and I can tell that you will really value this content I am going to discount the class for the usual market value of $397 to a fraction of that.
Because listen, if at this time I need to SELL you on signing up for this class, don’t sign up!
Premium Pupils is about teaching small local business owners the fundamentals that were never taught to them before and to start reaching their online goals quickly and easily within 30 days.
What I am going to do is offer you a half of a day training class, chock full of content for $397 $297 $97.
That’s right, I am bringing it down to $97 for you and that is a SPECIAL price for you because you are a dedicated member of Bring Local Online
I would never be able to offer this price to the general public – I Would Go Out Of Business
“My Crazy 365 Day Guarantee”
I’m never satisfied unless you are more than satisfied. So here’s my simple “No Small Print” guarantee. Attend Premium Pupils Training Class and put these powerful strategies to work for you for A Full 365 Days
You be the judge. If this stuff doesn’t absolutely increase your business, or if you’re unhappy with it for any reason, just ask and I’ll refund every penny.
I have no problem making this iron-clad guarantee because I know that this stuff not only works for me, but it also works for many other small business owners who have put it to use. Fair enough?
See You At The Class,
Ryan Garrido
www.BringLocalOnline.Com
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P.S. Are you the type of business owner who sits on the sidelines, watching life go by? If so, then this probably isn’t for you. But if you’re a proactive kind of person who takes life head on, then you’ll order now, take action, and reap the rewards. I hope that’s you!
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